Don’t miss your chance of increasing awareness of your hotel or resort by using trending hashtags. Twitter and Instagram are the most appropriate channels for hashtag-driven campaigns, so make sure you include relevant, popular #’s when you post images of your hotel or special offers.
Findings – Social media transform the consumers’ hotel decision journey by influencing the way consumers search, decide and book hotels. … The study shows that a variety of social media with associated content sources and levels add to the complexity of hotel-related information search and decision behaviour.
Furthermore, social media marketing plays an important role in the tourism and hotel industry. Social media permits hotel managers to get immediate and direct feedback from their clients, so they can understand better their needs and wants. On the other hand, social media can have a negative effect too.
With these goals in mind, here are 9 ways social media content can help promote your hotel.
- Share your brand’s voice and values. …
- Create shareable content. …
- Offer exclusive deals. …
- Arrange contests on various platforms. …
- Be consistent on all your hotel’s social media profiles. …
- Use influencers to spread awareness.
Hospitality industry can use social media to engage customers and clients in dialogue and recognize their needs. Through these networking sites, hospitality industry can interact with consumers before, during, and after the vacation experience.
What is the best way to promote a hotel?
6 Ways To Promote A Hotel On A Budget
- Embrace Social Media.
- Write Blogs that Fit with Your Branding.
- Create a Captivating Web Experience.
- Offer Packages and Promotions.
- Support Local Schools and Colleges.
- Support Local Businesses.
A Facebook page will let you advertise your business, showcase images, display your story and contact info, as well as connect with customers. Here, you can share your venue’s personality, provide customer support, and raise brand awareness.
The goal of social marketing is always to change or maintain how people behave – not what they think or how aware they are about an issue. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing.
How does technology affect hotel industry?
Information Technology has played an important role in the hospitality and tourism industry over the last decade. Technology has helped reduce costs, enhance operational efficiency, and improve services and customer experience. … This helps reduce labor costs, but also helps avoid customer service issues.