Why the packaging is important?
At its most base level, product packaging serves to protect the product inside. Packaging must keep the product safe during shipment between the manufacturing facility and the retailer and must prevent damage while the product sits on the shelf. Therefore, product packaging must be sturdy and reliable.
Why is packaging important to consumers?
The package protects the item contained inside and shares information with consumers regarding the product itself. Packaging makes it convenient to transport the goods, but it also keeps the item inside safe from tampering, of concern to consumers with countless products sold today.
What makes packaging efficient and effective?
It is important that your packaging attract the attention of the consumer when it sits on the shelves of a store. You want packaging that will draw the consumer’s attention and make them want to look at it. Packaging that draws the consumer’s attention will simply make it sell better.
Why is it important to pack and mark your goods carefully?
Proper packaging can also help prevent waste. Packaging plays an important part in preventing loss or damage to the packaged-product (contents). Usually, the energy content and material usage of the product being packaged are much greater than that of the package. … Usually “reduced” packaging also helps minimize costs.
How does packaging help in the marketing of goods?
Packaging can help sell and market products because it allows you to provide detailed information to the consumer who may be looking to buy. Nutrition information, product measurements, instructions or the purpose of the product can help consumers decide if the product is for them.
Why is packaging an important aspect of product planning?
Important for marketing new products: Even if you have a great product, the packaging can make the difference between successful marketing and market failure. How a product looks depends on the way it is packaged. The packaging must be unique, relevant to the product within, and appeal to the target audience.
What is the most important function of packaging?
Protection. Packaging’s first and foremost function is protection. The most important function of packaging is to keep the product safe and secure from the outside environment, but also the other way around, packaging needs to keep the product away from the external environment, too.
What are the functions and importance of packaging?
The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage. For example, the products like biscuit, jam, chips, etc., need to be protected from environmental contact. That is why they are tightly packed.
How can you achieve the goal of effective packaging?
Here are six essential elements of effective packaging design.
- It Must Call Attention to Itself. …
- It Must Make the Brand and Purpose Clear. …
- It Should Awaken Emotions. …
- It Should Strive for “Iconic Assets” …
- It Should Capture and Call Out Benefits. …
- It Should Be Designed for its Target Audience.